You pay for clicks when using PPC advertisements on a search engine. A charge is sent to your PPC account each time a user clicks on an advertisement. No money is made if a user accesses a search engine, sees your advertisement but does not click on it. It denotes that you are paying for a specific action, which is one reason why marketers favor PPC because the ROI is quantifiable. A visitor does not become a lead just because they clicked on a link. PPC landing pages must be effective enough to turn a click into a lead.

Benefits of PPC 

Now that you understand what is PPC, let’s look at the benefit it has - 

• By using keywords your target clients are searching for online, you may target your PPC advertising.
• Only pay when someone clicks your ad. This leads them to a landing page on your website, where you can convince them to buy a product.
• You set advertising bids based on how much a visitor is worth to your business.
• Set an advertising budget restriction to control expenditures.
• You can explore different alternatives and see how each advertising campaign is doing.